Architecture and memory in pictures: from the first address on Calle O'Reilly 94 to the production years on Belascoaín - next to Romeo y Julieta - to the iconic house on Avenida Carlos III (now Avenida Salvador Allende). Pink façade, round arches, old lettering - luxury history that leaves its mark.
History
Founded in 1834 by Ambrosio and Ignacio Larrañaga, Por Larrañaga became the „cigar par excellence“ and a synonym for fine Habano culture. Despite changes in ownership, the name has remained; the factory closed in 2004, but the brand lives on in a few characterful formats - a style-defining brand for almost two centuries.
Por Larrañaga, formerly a luxury brand and known worldwide for one of the best cigars in the world.
This is the simplified logo of the Por Larrañaga brand. The lettering, underneath the branch with leaves arranged in pairs. There is no indication of which tree or shrub this is supposed to represent.
„There is peace in a Larrañaga“, as the world-famous author Rudyard Kipling, a fan of these cigars, famously said.
Theodor “Teddy” Roosevelt, American president, also loved Por Larrañaga brand cigars.
In 1834, Ignacio Larrañaga founded his first cigar factory in one such small house, then Calle O'Reilly No. 94, in a good location in what is now Havana's historic centre.
There was also a Por Larrañaga factory on Calle San Miguel No. 58, registered under the name Ambrosio Larrañaga.
Antonio Rivero took over the Por Larrañaga brand in 1880 and had it officially re-registered in his name in 1882. From then on, the cigars were manufactured on Calle Belascoain No. 2B, the neighbouring building of the later famous Romeo y Julieta factory (far right in the picture).
This photo shows Antonio Rivero in his luxurious office in the Por Larrañaga manufactory on Calle Belascoain No.2B. He, like his wife (later widow) Antonia Lopez, ran the brand with overwhelming success.
Probably the most famous factory of the Por Larrañaga brand on Calle Carlos III No. 713 (formerly 225). The building is still standing today.
There was a notice on the door of the Por Larrañaga manufactory stating the year the brand was founded: 1834.
The cigars of the Por Larrañaga brand were made behind this solid wooden door.
This sign is located on the gable of the former Por Larrañaga factory. With a good eye, the brand lettering can still be recognised.
The Por Larrañaga factory is located on Calle Carlos III (now Salvador Allende) on the corner of Calle Arbol Seco. These boundary stones at the crossroads act as street signs in many neighbourhoods in Havana.
The building of the former Por Larrañaga factory has been completely renovated since 2012. It now shines in a soft pink colour. It is not known whether this is the colour the building used to be. The black and white photos do not show this.
The gable of the former Por Larrañaga factory has also been restored. The probably original plate, which already hung in the first manufactory and bears the lettering of the brand and a branch underneath, is still on the gable. Unfortunately, it is difficult to read.
The door of the former Por Larrañaga factory has also been repainted. Unfortunately, the inscription „Establecida 1834“, founded in 1834, is no longer there.
Here is a historical photo of the former Por Larrañaga factory on the Carlos III in Havana.
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